Sponsorship is a powerful and emerging discipline. When used effectively, it can be one of the most significant drivers of loyalty, productivity, and career advancement in your organization.
Unlike in-house coaching and mentoring programs, sponsorship is specifically designed to accelerate career growth.
Here are some common challenges faced by leaders of in-house sponsorship programs:
- Clearly defining sponsorship so that it’s transparent and relevant for the entire organization.
- Identifying and training internal sponsors and potential talent for the program.
- Crafting a sponsorship program agenda that fosters supportive relationships and drives results.
- Providing ongoing development, education, and experience-sharing for your internal sponsors.
- Ensuring mental well-being and psychological safety for both sponsors and sponsored talent, especially when the sponsor is a top executive.
- Managing potential misuse of sponsorship, including issues related to reputation management, favoritism, nepotism, or harassment.
- Addressing gaps between the ambition of sponsored individuals and the company’s promotion opportunities.
- Ensuring program sustainability when the program leader is promoted or leaves the company.
We are here to help you identify, address, and overcome each of these challenges.
Our support includes:
- Advisory on setting up and implementing a long-term, sustainable in-house sponsorship program.
- Training and supervision for sponsors, including coaching and mentoring techniques, active listening, and effective questioning strategies.
- Facilitating workshops, discussions, and events that drive breakthroughs for your sponsorship participants and team.
- Helping internal sponsors build bullet-proof reputations and personal brands that enhance visibility and credibility within and beyond the organization.
- Coaching and mentoring for program graduates on sustainable career management when immediate promotion opportunities aren’t available.
- Coaching and mentoring for you, the program leader, to help identify and influence key stakeholders and secure the program's long-term success.
With over 14 years of experience in developing people and organizations across Europe, we can help you design, implement, and elevate your in-house sponsorship program into a lasting success. Let’s talk.
